Online visibility is everything in today’s digital landscape. SEO matters and that’s not likely to
change anytime soon. If you’re looking for the next way to help your business rise up the Google rankings, then getting your website translated into multiple languages is a strong, but often overlooked strategy.

At LinguaLinx, as a Language Service Provider (LSP), we work with our clients on localizing
their website into different territories so they not only reach a broader global audience, but also
get the significant SEO benefits that come with translation.

Let’s take a close look at those SEO benefits – some may be obvious, some may surprise you,
but all of them help you make your mark in the vast global digital space.

1. Expand Your Keyword Reach

When you translate your website, you are basically creating a new version of your content with
a different set of keywords.

Every language has unique search habits, and by optimizing your
translated content for local search terms, you tap into a new pool of organic traffic.

Instead of competing for highly saturated English keywords, you can rank for less competitive but highly relevant keywords in other languages, boosting your visibility in different regions.

2. Improve Your Domain Authority

Search engines favor websites with valuable content across multiple languages.

When you translate your content, you have a better chance of acquiring backlinks from international sites, because native speakers from different regions will find your website more relevant and
shareable.

High-quality backlinks improve your domain authority, which Google and other
search engines love.

3. Lower Competition in Local Search Engine Results Pages (SERPs)

If your website is only available in English, you are competing with millions of other businesses
for ranking positions.

However, when you offer content in other languages, you target less crowded markets where competition is lower.

For example, ranking for a keyword in Spanish or French may be easier than ranking for the same term in English, giving you a better chance of appearing on a search engine’s first page.

4. Enhance User Experience (UX) and Lower Bounce Rates

A multilingual website improves UX by making content more accessible and understandable to
different audiences.

When users can read and navigate your website in their native language, they are more likely to stay longer, explore multiple pages, and engage with your content.

Lower bounce rates signal to search engines that your website give people valuable information. And the more value a website provides to their audience, the better the ranking.

5. Geotargeting and Local SEO Advantages

Google and other search engines use geotargeting to give users the most relevant results
based on their location.

By localizing your content, you’re helping search engines understand which version of your website should be shown to which audience.

This improves your local SEO and users searching in their native language have a better experience by finding the best version of your site for them.

6. Higher Click-Through Rates (CTR) on Search Engines

People are more likely to click on search results that appear in their own language. Translate
your website and you increase the chances of capturing clicks from international users.

A higher CTR tells search engines that your content is relevant and engaging. This is another way to
make a positive impact on your ranking.

7. Better Social Media and Content Marketing Performance

Content in multiple languages always does better on social media. This is because users prefer
to share and engage with content in their native language.

Increased social engagement leads to more inbound traffic. More inbound traffic boosts your site’s SEO rankings.

The other benefit is that translated blog posts, articles, and videos can reach new markets, giving your brand a global boost.

8. Increase Your Conversion Rates

Users are more likely to make a purchase or sign up for a service when content is presented in
their native language.

Why? Because they trust it more and trust plays a major role in conversions. So, translating your website not only attracts more visitors but it also increases the likelihood of converting them into customers.

Future-Proof Your Business

The amount of people using the internet grows every day. The demand for non-English content
is rising, and search engines are adapting to serve a more diverse audience.

By translating your website now, you position yourself ahead of competitors who have yet to embrace a multilingual SEO strategy.

They’ll fall behind and watch your business significantly improve your search rankings, visibility,
and overall online success.

A multilingual SEO strategy allows you to expand your keyword reach, enhance user experience, and increase your website’s authority, all while staying ahead of the competition.

If you’re tasked with improving your company’s SEO ranking, and you can see the benefits of a
website translation strategy, we’d love to talk to you.

Consultations are free and there’s no obligation. You’re in safe hands with us as we’re ISO 17100 and ISO 9001 compliant, have over twenty years of professional translation experience, and have earned the trust of organizations around the world.