How is a Language Services Provider (LSP) going to add value to your business? If you need translation or interpretation services, shouldn’t you just hire a translator or interpreter? That would get the job done, right?
At LinguaLinx, we understand the need to justify all spend on outside partnerships. We know that if you’re in the procurement process, you have to be able to qualify decisions like bringing on key partners to your superiors, your board, or your shareholders.
And, at first glance, where is the ROI when it comes to bringing in a company to help you change material from one language into another?
Obviously, an LSP adds a lot more value to your business than just the basic linguistic challenges. This may be obvious to us, but then we’re in the field.
So, here we’ll lay it out – the top seven value-adds that we hear our client's feedback to us time after time.
One of the most immediate benefits of partnering with a LSP is the ability to tap into new markets. Translating your website, marketing materials, product descriptions, and even customer service channels can dramatically increase your visibility and credibility in non-English-speaking regions.
And when your business can communicate in the local language, you’re not just offering products or services—you’re offering a connection to the local people. They’ll be far more likely to engage with and trust your brand when it speaks their language.
Customer satisfaction is key to maintaining a loyal client base, and your LSP can help you meet the needs of all sorts of customers. Whether it's translating your FAQs, localizing an app or website, or providing multilingual support, effective communication is essential. Your LSP ensures that your customers feel understood and valued, regardless of their language.
And if they feel heard and understood, it’s far more likely they’ll stick with your business. Plus, seamless customer support in their native language can lead to quicker resolutions and those all too crucial top-star customer reviews.
If you have a global team or work with international partners, language can sometimes slow things down. Having an LSP to assist with internal documents, training materials, and communications makes sure everyone is on the same page all the time.
These clear internal communications lead to efficient operations, particularly when working across time zones and cultures like we do in our busy globalized business world. Remove language barriers and productivity increases with smoother collaboration.
It’s not just about translation—it’s about localization. Localization involves adapting your content to fit cultural nuances, ensuring that your brand resonates with local audiences.
An LSP with expertise in localization can prevent embarrassing mistakes and strengthen your brand’s reputation.
Cultural missteps in advertising or communication can damage your brand’s image in the eyes of international customers, just ask KFC who eventually had to change their slogan when they launched in China from “Finger-lickin’ good” because they found out in Chinese it translated to “Eat your fingers off”.
A localized message shows respect for the culture, boosting brand loyalty and enhancing your reputation as a global player.
Managing translations in-house or relying on tools like Google Translate might seem like an easy shortcut, but it can lead to errors, misunderstandings, and, ultimately, wasted time.
In fact, not “can”, when relied on as an ongoing business tool it “will” lead to errors, misunderstandings and wasted time. Your LSP will use experienced linguists and advanced technology to ensure accuracy and efficiency.
And accuracy matters—especially when it comes to contracts, legal documents, or technical specifications. By partnering with an LSP, you’re ensuring that your translations are not only fast but also reliable and professional.
In regulated industries, for example healthcare, finance and legal, accurate language services are not just a nice-to-have—they’re often a requirement. Your LSP will ensure that your business stays compliant with local regulations and industry standards in any countries you do operate in.
Non-compliance can lead to fines, legal issues, or damage to your brand. Your LSP ensures that all documents meet local legal and regulatory requirements, reducing risk and keeping your business on track.
In today’s competitive marketplace, being able to effectively communicate with clients, employees, and partners in multiple languages can set your business apart. It shows that you’re ready to take on the global market and that you understand the importance of communication in building relationships.
Investing in language services shows that your business is forward-thinking, professional, and willing to go the extra mile to meet the needs of a diverse audience. This can give you a significant edge over competitors who haven’t yet expanded their multilingual capabilities.
Your LSP shouldn’t be a hired supplier, they should be a business partner. There to help you navigate immediate needs and also have an eye on the future so you can anticipate next steps and be prepared as you move forward, saving you time and money.
These are just seven examples of added value that we hear repeatedly from clients, but there are wide deal more advantages of partnering with a good LSP that are perhaps less prominent, but none the less help you gain the few extra percentage points of advantage over your competitors.
If you want more direct context about how a LSP could help your organization, then we’d love to talk to you. Consultations are free and there’s no obligation.
You’re in safe hands with us as we’re ISO 17100 and ISO 9001 compliant, have over twenty years of professional translation experience, and have earned the trust of organizations around the world.