Content marketing is a marketing approach that focuses on creating valuable, consistent, and relevant content to generate interest in a brand’s products or services. Content is usually presented in the form of videos, blogs, articles, and social media posts. Content is not overtly promotional but informative. The goal is to attract and retain and audience which will then lead to “profitable customer action.”
What about content for global markets?
This is why we are heading to Cleveland for Content Marketing World 2017. LinguaLinx is a Bronze Sponsor at this event. Nicole Winchell, Ben Wajda and Colin Melanson will be representing our team at Booth #20.
“Content marketing is more than just a buzzword,” says Colin. “Brands of all sizes are using content marketing to connect with potential buyers. Sponsoring and attending Content Marketing World 2017 puts us in front of like-minded marketers to share examples and ideas that we can apply into our practices and the practices of our clients.”
“Brands want to connect with potential buyers all over the world,” adds Nicole. “Our goal at LinguaLinx is to help our clients put together and execute a global content marketing strategy through localized content. Not only do we plan to exhibit, but we also plan to network and learn.”
Ben is the newest member of the LinguaLinx team, and he is excited to attend Content Marketing world as well!
“This will be my first trip representing LinguaLinx,” says Ben. “I am eager to talk about our services with marketers from all over the world.”
There is definitely a global presence at Content Marketing World. As the world’s largest content marketing event, there are participants from over 70 countries!
Let’s connect! If you are attending this event in Cleveland from September 5th – 8th, 2017, stop by and say hello to our team. We look forward to connecting with you. If you are unable to attend this conference, follow us on Twitter and Instagram and also the conference backchannel #CMWorld.