Score! Create Content that Gets a Cheer from Global Sports Fans
Sports are so much more than competing now. They involve cultivating and capturing a fan base, branding, marketing and creating a memorable game day experience. And sports are now more globally inclusive than ever. Case in point: more than 17,000 international athletes are competing and studying at NCAA institutions.
And with international competitions like the World Cup and Olympics growing in reach and audience, thanks to digital streaming and the advent of niche sports networks, sports fans from across the globe now have access to professional athletes competing out of their native country.
To cater to a new and growing base of fans, sports organizations are producing more content to engage with fans directly on social media, such as videos and graphics. Did you know the best way to engage your fan base is by making sure content has been translated by a native speaker and localized? It’s not as simple as word for word translation as some phrases and ideas do not translate culturally.
Here are 3 tips from the LinguaLinx language experts to help you stay on your game when it comes to sports translation.
For help creating winning sports translations, our experts can help you get your game on!