Every business owner and executive has a keen interest in maximizing sales. Many mistakenly look to do that only by eking out every last sale from a very shallow pool of potential customers. If you take a moment to analyze the reach of your brand with an eye toward how far and wide your company is engaging consumers, it becomes immediately apparent that a larger audience is what will lead to significantly increased sales. LinguaLinx specializes in broadening the audience of our clients by providing context for creative content in ways that appeal to people in whichever native language they prefer.
“New LinguaLinx clients gravitate toward the long list of languages that our translation services company provides, and we are certainly proud of our ability to work seamlessly in more than 150 different languages or dialects,” said Jim Maziejka, Sales Manager of LinguaLinx Inc. “What really sets us apart is our understanding of cultural cues and market research that empower our efforts by matching your message to the mores and customs of each target audience.”
In the early days of digital advertising companies sought to get their message across in sweeping strokes with a one-size-fits-all mentality that often led to comically inept results. The classic example often cited is the “Chevy Nova” that was sold globally, even though Nova in English could easily be misunderstood by Spanish speaking people as “No va” which literally translates as “doesn’t go.”
Modern marketing makes use of many available metrics that allow us to drill-down deeper into each local audience to find the vocabulary that will work best. Geotargeting, social media and other new technologies also make it possible to craft different messages to reach each audience in the way they are most likely to find favorable.
“What LinguaLinx does is easiest to understand if you think about marketing like any other real world interaction with someone,” said Mr. Maziejka. “If a guy walked up to you at a barbecue and started trying to sell you something in a foreign language while repeating the same four or five buzzwords over and over again, you’d be a lot less likely to buy it from him than if he walked up to you and started speaking to you about local news from a couple days ago while gradually moving the conversation toward the item he is hoping to sell. That’s what gives consumers a chance to get the feeling that he really is one of us rather than just another transient outsider who showed up for some free food.”
Your products and services can sell anywhere in the world. There are companies right now selling bottled water to people who live ten feet away from a fresh water stream. What matters is your message, and that message should always include the subtle connotations, cultural cues or local flavor each audience appreciates most.
To gain a competitive advantage with a global audience while reaching deeper into existing markets, you are encouraged contact LinguaLinx today to benefit from a truly multicultural approach to marketing.